Web Analytics

Juveon.com is a multiplatform solution that uses many tools: marketing automation (Exact Target), Magento and WordPress, affiliates programs, Amazon, ebay, social media platfroms and blogs.

The client wanted to merge all web activity statistics into one account. It was quite complicated because of many different platform usage, subdomains and external parties. Universal Google Analytics has really good instructions how to do it.

Magento has its own specifics. You need to manipulate with its GA.php file, otherwise it won’t work properly.

Client

Juvenon offers a roadmap to youthful aging with an easily understood punch list for longevity, which includes not only supplements, but also the latest scientific research, expert findings and lifestyle choices that make a real difference in the way people feel and live. They simply sell many drugs and supplements online via Amazon, their own shop and many affiliate networks.

Our Task

Task

The client wanted to unify all web statistics into one account with correct tracking of all campaigns, platforms usage, conversion rates and email communication.

Digideo helped in adding proper GA scripts on all platforms and configuring Google Analytics, Exact Traget statistics. We also created custom funnels and custom dashboard.

Skills Involved

Skills

  • WordPress
  • Magento
  • Amazon
  • ebay
  • Google Analytics
  • Exact Target
  • facebook pixel

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