How to find an eCommerce niche? It is a very common question I hear from my clients.
A niche market is the subset of the market on which a specific product is focused. The market niche defines as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment. (Wikipedia)
It is not an easy task but there are plenty of online tools that can help you.
First of all you need to observe Internet, your friends, family and listen to their needs. Next step is to listen to your own intuition and passion. Your business needs to be based on other people needs fulfillment.
Internet has plenty of possibilities and tools. Google Analytics, Google Trends, or Google Webmasters are free of charge tools that you can use to find out what people are searching for in Google. The similar functionality you will find in Bing search engine suite. If you have a website, it should be your regular task to analyze who visited your website and what pages are most popular.
You don’t have your website yet – I suggest to start with Watchout.com described below.