entrepreneurship – Digideo blog posts about startup, business model, entrepreneurship approach

Do we need a strategy? Do we need to have  a market intelligence competency?

Yes, it is really important nowadays:

  • strategy,
  • tactics,
  • detailed plan,
  • fast implementation,
  • fast reaction on changes
  • and most boring – process analysis, testing and optimisation, and once again implementation into real operations

Is it a something more difficult than commercial creation or any promotional gadget preparation?

The answer is YES.

Why is it so important?

Because it gives a short and long term strength for your company.

Why is it so unique and most marketing agencies don’t want to propose it to its clients?

Because they want to present fast solutions for marketing departments – a beautiful commercial on the first page in newspaper. But what about customers? What do they need?

Yesterday I read a great article about Generation Y born 1980-1996 and “Cool brands stay hot”

It looks that not only me and my friends are overloaded with information, the same marketing tactics and push sales.

Digideo’s marketing strategy process looks very fast:

1. questions and questions – Every industry has its own specifics. Every company has a different situation – internally and externally, its age and development potentials. It means every company is unique and needs unique solutions:

  • what you did previously? how?
  • what results did you achieve from specific actions?
  • how much is the new customer acquisition?
  • what is the retention?
  • how much does your client pay you in average?
  • what is the cost of serving this customer? – it is a very rare knowledge. Simply many companies don’t know this cost. I can analyse it as well.
  • what services you have?
  • what services did you customer use more often?
  • did you try to contact your previous customers that used your services?
  • who else is in your environment? contractors, subcontractors, the supply chain, etc?

2. meeting with key employees

3. clarifying the goal and the scope of strategy after interviews

4. analyzing the situation: including competitors, SWOT

5. building strategy for particular goal with measures and KPI for processes

6. creating the high level strategy implementation plan = like a project plan with measures

It will take 2-4 weeks for small companies. For huge multinational companies – 2-3 months.

Why is it important to spend a time for it?

1. it gives you a direction, vision and knowledge about yourself and competition, environment around you

2. it sets goals and plan how to achieve them

3. it can look at your processes from outside and help in better performance, cost cutting for example

4. it will help in analyzing you current activities – ROI, efficiency, quality and result for company

5. and many others

MINUSES:

1.  TIME – yes – you need to find a time for me, for this job

2. COST – yes – it costs

3. changing environment – yes – it has to be reviewed after a particular period of time – half a year or quarter.

 

Delivering an e-commerce project with success is not an easy task. E-commerce project management is complicated, with many potential challenges involved.

Last couple of months, we worked on several e-commerce projects, and there was always a problem with understanding the complexity on my client’s side.

We had to start with education and some initial planning first.

Very often, we get an inquiry that our potential client wants to have an online shop:

  1. he has an xxx budget but
  2. there is no list of requirements – “please tell me what I need and what the best solution is for me.”
  3. only it should look beautiful and professional.
  4. it should have this and this payment gateway and this and this shipping method
  5. it has to be done in 1-2 months

There are some elements you need to consider once you decide to invest your time and money in a new online shop:

  1. Project planning and resourcing
  2. Stakeholder support and managing expectations
  3. Defining requirements
  4. Supplier selection and service levels of support ( very often missed)

Consumers do not tolerate lousy web experiences anymore. Quite only, you have to do it in the right way.

e-commerce

Small and medium businesses

always have many constraints: time, money, capacity. But small businesses are most flexible and adaptive to any changes in the environment.

The main problem is choosing the best platform and solution. Such medium should be prepared for at leats two years of operating.

Why?

  1. There are hundreds of solutions that can be used here
  2. The solution should be flexible and adaptable to new conditions, like social media sales, mobile sales
  3. start-ups simply don’t know what to expect from the solution, what basic features should be implemented
  4. Because it is difficult to migrate to a new platform from time to time and predict the increase in sales in the next 1-2 years.

Digideo helps with analyzing e-commerce solutions and propose the best one.

The next step is to choose the right supplier. You need to prepare the evaluation list with some points that are important for you: secure, experienced, professional, reliable, registered, no dept, international, local, global, with support 24/7 days or not, etc.

Why is it so important? Our experience shows that there are many unreliable suppliers, freelancers that can hurt your business. Recently we helped our clients to fix security gaps and backdoors left by such developers.

Please remember that it is a really insecure and dangerous situation for your customers, too. Somebody can steal their credit card numbers and personal data.

Client-side professionals can play a significant role in the whole process:

  1. Find the right supplier for your business
  2. Manage internal expectations and set realistic expectations
  3. Deliver on time and on-budget
  4. Deliver a return on investment – yes, it is a massive investment of time

Now we can start the project:

  1. collect requirements
  2. setting a project plan
  3. managing project

Supplier-side professionals play a crucial role during the whole project:

  1. Building credibility through a more customer-centric approach
  2. Reducing client churn, increase customer retention
  3. Delivering on time and budget

We help with all these steps. Please look at our project management offer.