Marketing strategy is an important process of creating a competitive advantage in constantly changing environments.
The question is why you need the marketing strategy.
The answer is simple: the world is changing but we need to have goals and direction.
What is now up to date, it is not in six months, or maybe even tomorrow.
Of course it is true.
We personally know companies that operate without a written business or marketing strategy and they are market leaders. They rely on their relationships based on B2B (business-to-business) cooperation or on its own niche, that is difficult to enter for their competition. Practically they don’t use any marketing tools, because their client is the same or already found and is happy.
Global companies that we worked have short and long term strategies. It helps to keep a right direction for innovation and operations.
What does a marketing strategy give you?
The marketing strategy focuses on selected promotional activities relating to – eg. increased sales of the product, product group, sales channel, brand penetration, etc. Any marketing strategy allows you to ‘leverage’ all activities. It means that individual actions can stimulate each other, which translates to greater savings in advertising spendings.
What is the process of creating a marketing strategy?
The process of creating a marketing strategy for small and medium-sized companies is simple.
- 2-3 is based on preliminary meetings, questions and conversations.
The finished document consists of 3 to 10 pages.