e-commerce – solutions, online shopping, ecommerce, Magento, OpenCart, Shopify, Mailchimp, ecommerce business model, ecommerce system with marketing automation, analytics

Google Analytics 4 ecommerce tracking

Many carts like Shopify, Magento 2 or Woocommerce have great plugins which you can easily enable the ecommerce tracking.

For other apps it is a little bit complicated than it used to be in the Universal Analytics.

Google suggests to use Google Tag Manager for adding ecommerce measurement.

Actually it is true and we modify tags there.

E-commerce is changing all the time. Recently it has slower increase year by year in volumes and profits, but it is still a good type of business or channel for the established business.

If you plan to choose the platform or IT provider, such type of statistics can be very useful for the analysis.