Entries by admin

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Future Trends in CRM Automation – AI

As businesses strive to enhance customer relationships and streamline their operations, Customer Relationship Management (CRM) systems have become indispensable tools.
Zoho CRM, a leading platform in this space, is continuously evolving to incorporate cutting-edge technologies. This article explores the future trends in CRM automation within Zoho CRM, focusing on the integration of Artificial Intelligence (AI), Machine Learning (ML), and bots, and how these advancements are set to revolutionize customer relationship management.

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Google Analytics 4 multi-site tracking setup

Google Analytics 4 multi-site tracking

under one account is a very common request from our clients.

You can track:

Subdomains automatically —all visitors to both dogs.example.com and www.example.com, with data for both showing in the same report view (profile)
Subdirectories—only visitors to the www.example.com/dogs subdirectory in a separate report as if it were a single site
3rd-party shopping carts—visitors to your online store and to your shopping cart hosted on another domain
Top-level domains—all visitors to two domains that you own, such as www.example-petstore.com and www.my-example-blog.com, with data for both showing in the same report view (profile)

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Google Analytics 4 Ecommerce measurement

Google Analytics 4 ecommerce tracking

Many carts like Shopify, Magento 2 or Woocommerce have great plugins which you can easily enable the ecommerce tracking.

For other apps it is a little bit complicated than it used to be in the Universal Analytics.

Google suggests to use Google Tag Manager for adding ecommerce measurement.

Actually it is true and we modify tags there.


Ecommerce Statistics in 2024

E-commerce is changing all the time. Recently it has slower increase year by year in volumes and profits, but it is still a good type of business or channel for the established business.

If you plan to choose the platform or IT provider, such type of statistics can be very useful for the analysis.