Entries by Urszula Urban
Customer journey mapping in Zoho CRM
Customer Journey Mapping in Zoho CRM involves visualizing and analyzing customers’ steps when interacting with a business across various channels. This comprehensive view helps organizations understand customer behavior, identify pain points, and optimize engagement strategies.
What is the Customer Journey?
The customer journey represents a customer’s complete experience with a business, from initial awareness through consideration, purchase, retention, and advocacy. By understanding this journey, companies can identify critical touchpoints, pain points, and opportunities for improvement.
Future Trends in CRM Automation – AI
As businesses strive to enhance customer relationships and streamline their operations, Customer Relationship Management (CRM) systems have become indispensable tools.
Zoho CRM, a leading platform in this space, is continuously evolving to incorporate cutting-edge technologies. This article explores the future trends in CRM automation within Zoho CRM, focusing on the integration of Artificial Intelligence (AI), Machine Learning (ML), and bots, and how these advancements are set to revolutionize customer relationship management.
Google Analytics 4 multi-site tracking setup
Google Analytics 4 multi-site tracking
under one account is a very common request from our clients.
You can track:
Subdomains automatically —all visitors to both dogs.example.com and www.example.com, with data for both showing in the same report view (profile)
Subdirectories—only visitors to the www.example.com/dogs subdirectory in a separate report as if it were a single site
3rd-party shopping carts—visitors to your online store and to your shopping cart hosted on another domain
Top-level domains—all visitors to two domains that you own, such as www.example-petstore.com and www.my-example-blog.com, with data for both showing in the same report view (profile)
Google Analytics 4 Ecommerce measurement
Google Analytics 4 ecommerce tracking
Many carts like Shopify, Magento 2 or Woocommerce have great plugins which you can easily enable the ecommerce tracking.
For other apps it is a little bit complicated than it used to be in the Universal Analytics.
Google suggests to use Google Tag Manager for adding ecommerce measurement.
Actually it is true and we modify tags there.