The marketing automation is a good process for already established and profitable companies that profit is over $100.000 per year.
You should build, test, and know your processes very well before you decide to automate them.
For most startups and new online shops, I suggest starting working without marketing automation tools. Please use the built-in email marketing features for transactional emails and integrate Mailchimp, Zoho CRM, or any other CRM with marketing automation tools.
After a few months, when you collect your own leads and customers, you can look at your processes to automate them. But it is not an answer to all your pain points.
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