Entries by admin
Negative feedback is positive
. Today I read an interesting article on HBR about negative feedback. I don’t want to copy their thoughts but I would like to add my own ones. Negative feedback Currently we afraid about negative people, negative feedback, negative emotions, etc. I see it like a “positive trend” that it is not always a positive […]
Content is a king
Content Marketing and Search Engine Optimization (SEO) are two critical components of inbound marketing. Recently I read a few interesting articles about it. These is a summary of my findings. The larger the organization, the more challenging it is to get approval and buy-in to build a sustainable content marketing program that will significantly move […]
Market intelligence and strategy
Do we need a strategy? Do we need to have a market intelligence competency? Yes, it is really important nowadays: strategy, tactics, detailed plan, fast implementation, fast reaction on changes and most boring – process analysis, testing and optimisation, and once again implementation into real operations Is it a something more difficult than commercial creation […]