Zoho One is a Software as a Service solution – meaning it’s software you subscribe to instead of buying software on a CD or downloading and installing locally. Zoho One exists in “The Cloud,” which affords the following benefits:

• No infrastructure costs for your company – all your employees need is a computer or device with a browser and an Internet connection. This means there is no large upfront investment or ongoing server maintenance fees. You won’t have to purchase a dedicated server to use Zoho One apps.
• Your costs are under control – you can pay monthly or annually (at a discount), and the price is per user.
• You can add or remove users or external partners as your business needs change – this is not available when you buy standard software.
• Technical support is included – there is an extensive online knowledgebase and support via chat, email, or phone (may require a paid plan) should you get an error or have a question about a feature.
• Upgrades are included – there’s no need to be concerned about whether or not an upgrade to Windows or Microsoft Office will “break” your CRM software. Updates are pushed out with no user downtime. Every month, you will see new features.
• Access to 55+ business apps covering sales, marketing, service, finance, email and collaboration, legal,  HR, security and IT management, BI and Analytics, project management, and developer platforms.
• Marketing Automation – Zoho CRM/Bigin/Zoho CRM Plus can be configured to create contacts from your website forms automatically. It can also assign the lead, notify the Zoho CRM user, and create a follow-up task so that no lead ever “falls through the cracks.” If you need more features, there is Zoho Flow for process management and Zoho Marketing Plus for more marketing features.
• Integrated E-mail Marketing and Campaigns – once your contacts are all in Zoho CRM, you’ll easily be able to start target marketing campaigns to increase your sales via Zoho Campaigns or integrate with 3rd party apps like Mailchimp.