The European Ecommerce Report 2019

The European E-commerce Report 2019 was published recently. It is a detailed report that presents the state of e-commerce in Europe and contains selected data to help national and international retailers assess its potential for success.

Key data summarized

• 88% of Swiss online consumers made online purchases in 2018. Switzerland leads this list, and Ukraine comes last with only 22%.
• European B2C e-commerce turnover is expected to reach €621 billion in 2019.
• B2C e-commerce turnover continues to grow at around 13%
• The largest share of B2C e-commerce revenue is concentrated in Western Europe (66%)
• Northern Europe has the highest spending per online shopper
• Portuguese e-shoppers most concerned about payment security concerns
• Kosovo and Montenegro will shop in-store rather than online