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Leveraging Replicating Global Content is  a key savings factor for global and regional companies.

You heard that “Content is a King” is a main slogan for 2014.

After 10 months I will fully agree with this statement.

But sometimes I feel overwhelmed with many newsletters and poor posts.

Simply some people think that it is enough to post something on regular basis with key words and it will help.

I noticed many online tools that monitor what is popular on twitter, facebook or google and suggest some posts.

Yes, it is true. There are specialized companies in such posts creation for very small amount of money.

Good content means many followers, many clicks and likes on many portals.

Good posts need attention and time.

You know that content management is really important element for any company.

It is important for small local businesses, as well as for mid-sized companies and especially for global companies.

We are in process of globalization. It means that majority of the same products are used in many countries. The usage is the same, the technical specification, functional specification can be used in all countries that our company operates with some local legal modifications and restrictions.

Only European Union has 24 languages. Our world uses over 120 languages globally.

It means that global companies have to prepare many operational and marketing materials for different markets.

What is a “content” for your company and your customers

It is the basic question you need to answer first.

Typically:

1. website information

2. whitepapers – services and product presentation

3. videos – tutorials, product presentations

4. podcasts – interviews with CEO

5. catalogs – product catalogs

6. internal communication

 

Leveraging & Replicating Global Content

next step is to find out the most common and neutral content that can be shared in different languages.

You should always remember about search engines optimization. It means that such content should be properly described with meta tags, alt tags, key words, microdata, richdata.

Translation systems

there are a couple of translations software, systems that can help you with majority of your localization tasks.

smartling.com – for smaler companies

Onesky.com

Crowdin.com – very good for websites

transifex.com- applications only

bttranslations.com

star-group.net – for global corporations

 sdlintl.com – most known with huge experience platform ( over 10 years on market)

How to create a successful website – It is a common question. Every day we are being asked for helping in making it happen.
Some people think that only search engine optimization is a key for success.
Guys, it is not true.

STEP 1: Start by creating a basic road map.

This will help you in keeping the directions and your dreams together. Keep in mind that this is an evolutionary process. You can change it and modify. The most important thing is to start doing it. The visions and dreams are really important but building a great website, portal or online shop like e-bay, Amazon or onet.pl takes years.  Please remember it. Evolution is the best solution at the beginning. Start small and grow big.

STEP 2: Determine what the main goal for your website is:

  • informative about you, your current or future business,
  • a lead generation to concrete group of clients,
  • e-commerce,
  • fun,
  • content sharing, etc.

Each goal requires different tools, skills and investment of time, money. It can be a hybrid of many goals but please remember to start with realistic goals for you and your resources. Building some tools require a time ( 6-12 months) and money.

STEP 3: Once you choose your goals we can concentrate on designing your website:

  1. do you have your logo, visual identity
  2. what is your style – colors, behavior, clothes
  3. what are your clients that you have already and you would like to have
  4. what other websites you like and enjoy
  5. tools to drive traffic into your website or online shop
  6. and many other detailed questions

STEP 4: We present designs, layout of major pages for you, some tools:

like sliders, video or photo galleries, forms, quizzes and others that are in the scope of your initial project.

STEP 5: Development

Once you approve the designs  a typical agency will start working on coding and development of your website or online shop.

STEP 6: Tools creation or configuration to help drive the right traffic to your website.

The web is a very competitive space- over 11 billion web pages, so you need to be strategic in deciding what works best  for you. Some of these tools include search engine marketing, e-mail marketing, social media marketing and search engine optimization. We help in:

  • newsletter configuration
  • linking to most popular e-mail marketing tools like mailchimp, getresponse.com or Polish  freshmail.
  • setting social media:  Facebook fanpage, Youtube channel, twitter, etc.
  • setting web statistics

STEP 7: The time to decide how and where you’re going to spend your (limited) marketing budget.

At the beginning your website, domain is unknown. You need to start with some SEO elements:

  • adding urls to most common search engines ( we can help in it)
  • adding good content with key words you would like to be searched
  • adding meta descriptions and alt descriptions to your pages, photos and videos

STEP 8: If you have budget, it would be good to  start also:

  • paid search activities to promote your website.
  • adding your website to some professional catalogs
  • adding your online shop to price comparison portals like ceneo.pl, nokaut.pl
  • adding some offers into allegro.pl or any other partner portal

These activities depend on your main goal, budget and strategy.

Some tools work very well for online shops, some work better for websites and portals.

STEP 9: At the end what is the most important? CONTENT and CHANGES

You need to spend time to build your brand, your website, products to change it frequently.  Please apply what you learn from your web metrics. These include page views, length of visits, traffic volume and trends, and you should study them to improve your site’s content, navigation and performance.
This enables you to offer a better experience to your visitors and create a successful website.

Good luck! Of course we can help:)

Google officially announced some changes in its web search – Penguin 2.0.

Yesterday Matt Cutts, the head of the Google Web Spam team, presented one video with the information about near future changes. He is also seen in the SEO community as the SEO spokesman for Google.

The changes coming in Penguin 2.0 update related to web security are:

  • Improved detection of hacked websites.
  • Improved communication with webmasters when your site is hacked via Google Webmaster Tools
  • A differentiation between sites that are hacked and sites that serve up malware.
  • Better tools to diagnose and clean the hacked website available via Google
  • Webmaster Tools will be providing more concrete details and “example URLs” that you can go to to diagnose your site

Other interesting changes related to SEO are:

  • Google will still give preference to high quality content that “users love, bookmark, come back to and visit over and over again”. It means that content strategy and a great content creation are key drivers for Google.!
  • They will penalize paid links and paid websites that attempt to boost the ranking of other websites by linking to those other websites. They will be removing any PageRank that those paid sites pass on to the sites they’re trying to promote.
  • They are making two algorithm changes that will significantly affect the ranking of sites in sectors that are particularly spammy.

These changes looks promising. I always believed that the great content and usability were a king or queen for your clients, customers or readers.

It is a good approach.

Let’s see.