5 Some 404 error code for discontinued products – if you don’t want to loose your indexed links, you should redirect them to new products or categories.
6 The Purchasing Path – you need to know how you clients try to purchase your products. They can buy from different sources, pages, partner websites, Amazon or any price comparison pages. Simply this journey should be short as possible – 2-3 clicks;
7 The checkout process and payment gates – they should be also adjusted to the local market and very easy to use. People are lazy. If they trust some providers, why you don’t use them. Of course there is a problem with some fees for transactions. Some online shops charge clients for such additional fees.
8 Product recommendations – do you use the related, up sell, cross sell products? They really help to choose and buy more products from your shop. Please think about Quartic, the automated product recommendation tool. It is one of the simplest ecommerce optimization practice.
9 Google Webmaster and Bing Webmaster – you need to use these tools and register your ownership of your online shop. It will prove that you are reliable for your clients for search engines.
10 checking if you have any internal links on pages – they should be added for linking your content, pages. Most online shops have this feature but I see sometimes that internal links are added like the external ones. It can have an impact on your search results. The Magento shop has it built correctly. You don’t need to change it.
11 checking if you have any external links and what they are – reputable that they can be added – but most with no-follow, noindex. A “no-follow” link means a search engine crawler will not follow that URL/link. However, as long as the site is reputable, the best practice is to provide SEO credit to that source as you link to it. Linking to other pages is used to cite sources and to provides more in-depth information.
12 social media sharing– How people use your content is a critical factor of a page’s performance, and social media sharing is a big component of your ecommerce SEO. Make it easy for people to share your content by including share links in a visible place. We also check it
13 “Buy” button – Every page of your online shop is a conversion opportunity. To make this possible, include at least one buy button on every page. Many pages may have multiple calls-to-action. When possible include a call-to-action at each stage of the buying funnel – home page, sliders, category pages, product pages, blogs, your social media. As you add or edit/update calls-to-action (perhaps making them more relevant), be sure to also note conversion rate changes.
14 we can also analyse the usability of your online shop – the font size, the correctness of menu, navigation, the customer service elements required by customers, error messages, etc. -This can be found on our website – here
The eCommerce optimization should be a regular effort for your your online shop. I mentioned the most important and basic elements to track every week. If you create the habit to do it, you will win in long term with your competitors.