How to run Digital Marketing campaigns for your e-commerce business

You need to start by choosing the right product and the campaign’s purpose, develop a strategy for promoting on the web, and then oversee the preparation of appropriate tools and media advertising (banners, advertorials, positioning, advertising boxes, e-PR, viral marketing elements, etc.).

What are digital marketing tools worth investing in?

The selection is always made dependent on several factors:

  1. what we want to achieve,
  2. type of product/service that we promote
  3. the target group
  4. budget

What we offer in digital marketing campaigns management:

We develop strategies to use Internet marketing tools to increase your competitive advantage. We offer a comprehensive approach to digital marketing campaigns – from strategy through visual creation, development, and implementation of tools for analysis and consulting to digital marketing campaign management:

  • good branding
  • social media campaigns – Instagram, Facebook, Linkedin
  • PPC (Adwords)
  • Email marketing, including email automation for your products online – help set up conditional email automation based on customer shopping patterns, recover cart emails, follow-up emails, promotions, giveaways, and more, before and after ordering.
  • set up opt-in forms with or without plugins and/or API,
  • build landing pages with web forms to collect leads,
  • track and analyze data in Google Analytics and Zoho Analytics to be able to optimize email campaigns by split testing – understand email deliverability to any degree
  • I would also add SEO tools like Semrush and Brand24.com. You will get access to various audits, including competitor analysis.

You can use it as a checklist for your digital campaign management.

We suggest to use marketing automation tools for digital marketing campaigns:

We will help you choose the best tool for you.

They simplify work with:

  • online marketing campaigns,
  • email marketing campaigns,
  • your website management,
  • generating leads,
  • optimizing the website,
  • testing your pages,
  • testing your content
  • sending newsletters
  • posting on social media
  • getting backlinks
  • any many others

Our blog posts

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