PM World Conference
PM World runs an annual conference for many years. Our role was to focus on choosing the best CRM, Agile CRM setup, managing the CRM and data side of the marketing campaign. We set up the Agile CRM, integrated various data sources into one central database (maintaining all tagging, sourcing, etc.), set up buckets in a funnel with pixels, and track the progress of contacts through that funnel with reporting. It was a multichannel marketing campaign setup.