consumer reviews authencity

Consumer reviews authenticity

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Consumer reviews authenticity is really important factor to build your business and consumers' trust. The below infografic from Baazarvoice presents very interesting data. Simply it is better not to hide controversial or negative opinions than…
contact us

Negative feedback is positive

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. Today I read an interesting article on HBR  about negative feedback. I don't want to copy their thoughts but I would like to add my own ones. Negative feedback Currently we afraid about negative people, negative feedback, negative emotions,…
content

Content is a king

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Content Marketing and Search Engine Optimization (SEO) are two critical components of inbound marketing. Recently I read a few interesting articles about it. These is a summary of my findings. The larger the organization, the more challenging…
strategy marketing

Market intelligence and strategy

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Do we need a strategy? Do we need to have  a market intelligence competency? Yes, it is really important nowadays: strategy, tactics, detailed plan, fast implementation, fast reaction on changes and most boring - process analysis, testing…