Consumer reviews authenticity
consulting, consumer behaviour, e-commerce, reportConsumer reviews authenticity is really important factor to build your business and consumers' trust.
The below infografic from Baazarvoice presents very interesting data.
Simply it is better not to hide controversial or negative opinions than…
how to make an attractive content for B2B shops
brand, consulting, consumer behaviour, e-commerce, entrepreneurship, marketing strategy, Sem, SeoNegative feedback is positive
consulting, consumer behaviour, e-commerce, sales, social marketing, tools. Today I read an interesting article on HBR about negative feedback.
I don't want to copy their thoughts but I would like to add my own ones.
Negative feedback
Currently we afraid about negative people, negative feedback, negative emotions,…
Content is a king
consulting, consumer behaviour, e-commerce, marketing strategy, Seo, social marketingContent Marketing and Search Engine Optimization (SEO) are two critical components of inbound marketing. Recently I read a few interesting articles about it. These is a summary of my findings.
The larger the organization, the more challenging…
Market intelligence and strategy
brand, consulting, consumer behaviour, entrepreneurship, marketing strategyDo we need a strategy? Do we need to have a market intelligence competency?
Yes, it is really important nowadays:
strategy,
tactics,
detailed plan,
fast implementation,
fast reaction on changes
and most boring - process analysis, testing…