(Last Updated On: April 1, 2019)

Our habits are changing all the time. The multidevice online searches are really common activity. We use many electronic devices that are connected to Internet at home, at work. As a consequence search engines started monitor our online searches and our behaviour.

According Google – the tablets and smartphones changed the web searching experience:

77% of mobile searches are in a location (home or work) where people are likely to have a
PC available to them.
Source: Mobile Search Moments Study
March 2013

90% of multiple device owners switch between screens to complete tasks.
Source: The New Multi-Screen World
August 2012

According Google data our multivice online searches have changed our habits importantly, especially in e-commerce area.

Please look at the infographic below:

multi device search

PDF version – multi-screen-world-infographic_infographics

I saw also other researches that presented a purchase process by using different devices.

Simply the outcome of  multidevice purchasing was following:

  • if a customer see the same product offer on many devices correctly, she/he will be more willing to buy. This pre-purchasing activity will help in taking decision. 67% of Internet users are buying by using many devices in the same time.
  • if a customer sees too many products at your offer on PC, you can differentiate this offer by mobile device – less products on tablets, lesser products on smartphone website.
  • you can combine multichannel sales to present better offer.
  • usability of websites on different devices is a key factor of success
  • the great content, great offer – it is another surplus!

More targeted offer  – the less risk and higher conversion of sales

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