Mobile vs desktop internet usage statistics.

You need to know your web persona:

1. Who is using your website, where live and how your service is used
2. Frequently monitor your web statistics
3. Constantly work on your user interface – technically, and improve your content
4. Personalize your content and look & feel like Amazon does
5. Prepare your promotions for different devices and locations

Your content, or offer, is the most crucial factor.

The old way of doing business is giving way to the new digital way.

1. You cannot sell bullshit anymore online: fake promotions, too high prices for the same product available in other places (like Macy’s)
2. You need to respect somebody else’s property, including photos, access rights, privacy policies, and personal data. This is a time for unveiling the company address, creating a privacy policy, warranty, etc.
3. You need to be true.
4. Your offer presentation has to be prepared for different devices
5. SEO is now fully integrated into marketing. You need to learn and continually learn new SEO techniques.

There are at least six mechanisms of influence that intuitive marketing can leverage:

1. Trust – Intuitive marketing builds trust and relies on trust. Trust is primarily a function of reputation, and building and reinforcing brand reputation is a critical function of marketing.
2. Consistency – Intuitive marketing is consistent, and therefore, it communicates reliability. Your communication should be consistent, featuring great graphic design, similar layouts, and clear, user-friendly technology behind it.
3. Fluency – Intuitive marketing is easy on the mind. People remember it, like it, or share it with others. The outstanding example is Allegro advertisement before Christmas time ( below)
4. Aspiration –  Human beings are hard-wired to be aspirational. We always want to achieve more, to be part of something greater than ourselves. Your brand image should be linked with something inspirational,l like Nike – achievement, Apple – creativity, great design
5. Emotional reward. Intuitive marketing recognizes and leverages the power of small emotional rewards, which often provide an excellent substitute for persuasion, such as the satisfaction of a Coke smile and the freedom of being together.
6. Aligned intent – intuitive marketing recognizes the importance of anticipating and reacting to the consumer’s current mental state and situation, including social media, the current political and social environment, and micro and macro needs. All these elements can be utilized for your business and to differentiate your offer.