Your eCommerce Checkout Optimization Checklist
The checkout page is an eCommerce term that refers to any of the eCommerce website pages shown to a customer during the step-by-step checkout process. It is an online equivalent of a physical checkout counter in a brick-and-mortar store where a consumer pays for the chosen goods. Check out pages come in two types: one-page checkout and multi-page checkout. Both have pros and cons.
I suggest simplifying process into the one-page checkout process.
1 Don’t require registration to shop – give a “Guest” option
2 Inform customers if the item is available
3 Allow your customers to easily modify the order
4 Provide photos, specifications, and links to the items in the basket
5 Inform the users about delivery times
6 Reduce the number of steps required to checkout
7 Provide a progress indicator
8 Make check out feel secure – install a SSL certificate
9 Keep the checkout interface simple
10 Enable address lookup / predictive entry tools
11 Copying shipping address to billing address to save time
12 Store customer information for marketing communication. A loyal customer leaves more money.
13 Offer multiple payment options
14 Offer free or cheap shipping
15 Making account creation a part of the process
16 Optimize for mobile – 60% prospects are searching on smartphones or tablets.
17 Implement clear and helpful error messages
18 Keep the ‘Back’ button fully functional
19 Provide users with real-time-support – chat, chatbots
20 Send out a confirmation email
Make the eCommerce checkout optimization checklist a priority in regular weekly checks and you’ll quickly see a reduction in the number of abandoned carts!
Abandoned carts in eCommerce checkout
The typical ratio for online shops is 15-25% of abandoned carts. If you have a higher ratio, there is a space for improvement.
If you need help, please feel free to contact me