Your eCommerce Checkout Optimization Checklist
The checkout page is an eCommerce term that refers to any of the eCommerce website pages shown to a customer during the step-by-step checkout process. It is an online equivalent of a physical checkout counter in a brick-and-mortar store where a consumer pays for the chosen goods. Check out pages come in two types: one-page checkout and multi-page checkout. Both have pros and cons.
I suggest simplifying process into the one-page checkout process.
1 Don’t require registration to shop – give a “Guest” option
2 Inform customers if the item is available
3 Allow your customers to easily modify the order
4 Provide photos, specifications, and links to the items in the basket
5 Inform the users about delivery times
6 Reduce the number of steps required to checkout
7 Provide a progress indicator
8 Make check out feel secure – install a SSL certificate
9 Keep the checkout interface simple
10 Enable address lookup / predictive entry tools
Polish Shop Magento
with many payment and shipping options
STM Goods Checkout
with Amazon Pay
11 Copying shipping address to billing address to save time
12 Store customer information for marketing communication. A loyal customer leaves more money.
13 Offer multiple payment options
14 Offer free or cheap shipping
15 Making account creation a part of the process
16 Optimize for mobile – 60% prospects are searching on smartphones or tablets.
17 Implement clear and helpful error messages
18 Keep the ‘Back’ button fully functional
19 Provide users with real-time-support – chat, chatbots
20 Send out a confirmation email
Make the eCommerce checkout optimization checklist a priority in regular weekly checks and you’ll quickly see a reduction in the number of abandoned carts!
Abandoned carts in eCommerce checkout
The typical ratio for online shops is 15-25% of abandoned carts. If you have a higher ratio, there is a space for improvement.
If you need help, please feel free to contact me
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