Your eCommerce Checkout Optimization Checklist

The checkout page is an eCommerce term that refers to any of the eCommerce website pages shown to a customer during the step-by-step checkout process. It is an online equivalent of a physical checkout counter in a brick-and-mortar store where a consumer pays for the chosen goods. Check out pages come in two types: one-page checkout and multi-page checkout. Both have pros and cons.

I suggest simplifying process into the one-page checkout process.

1 Don’t require registration to shop – give a “Guest” option

2 Inform customers if the item is available

3 Allow your customers to easily modify the order

4 Provide photos, specifications, and links to the items in the basket

5 Inform the users about delivery times

6 Reduce the number of steps required to checkout

7 Provide a progress indicator

8 Make check out feel secure – install a SSL certificate

9 Keep the checkout interface simple

10 Enable address lookup / predictive entry tools