2. It’s a business – be personal
Recently I had a conversation with my potential client that wanted to implement “Amazon-like” experience on its websites, mobile apps, and online shops.
It was a huge global player.
This client did a testing of such feature on their one website and results were great.
They wanted to implement and integrate it with their ads, affiliate programs, and overall programmatic tools.
It is amazing how eCommerce tools spread to media buying and ads management.
The tricky thing is not implementation itself, but the operations processes and analytics.
The Artificial intelligence AI help them to build an algorithm, but a real buyer is a person, sometimes unpredictable. They try to collect as much as possible data about their prospect and clients. Ok – but how to use these data…