Social sharing and recommendations in e-commerce had a huge impact on sales.
I found interesting infographics that present the recent analysis of USA market.
It presents a growing importance of Pinterest as a recommendation platform.
It is really interesting.
It looks that majority of shares are related to apparel, home, and electronics.
No surprise for me. Simply I do the same.
Each channel has different types of shares and conversation rates. It looks that email is the most valuable.
Twitter is good for holidays and home, Google plus for electronics, sport, apparel, and facebook – apparel, electronics, and sports:).
Some social media channels are most popular in the USA but I think the trend is really similar to Poland.
Polyvore is quite unknown in Poland but you can use it for clothes, children, and home-related products. Pinterest is very similar but home equipment is replaced with health products. You can notice many diets and healthy food-related pins.
Wishpot – a wishlist portal that you can share your shopping list or your wish list. It looks that it is also a good place for recommendations and sharing.
StumbleUpon – a place to present the best websites filtered by your interest.