How do I find an eCommerce niche? It is a prevalent question I hear from my clients.

A niche market[1] is the subset of the market on which a specific product is focused. The market niche defines as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment.  (Wikipedia)

It is not an easy task, but plenty of online tools can help you.

F irst of all, you need to observe the Internet, your friends, and family and listen to their needs. The next step is to listen to your own intuition and passion. Your business needs to be based on other people’s needs fulfillment.

Internet has many possibilities and tools. Google Analytics, Google Trends, or Google Webmasters are free-of-charge tools that you can use to find out what people are searching for in Google. A similar functionality will be found in the Bing search engine suite. If you have a website, it should be your regular task to analyze who visited it and what pages are most popular.

If you don’t have your website yet – I suggest starting with Google Search. Next you can  find different tools described below.

Wordpress has plenty of very useful plugins to search your eCommerce niche. One of them is Proficom, which very quickly allows you to find and add a new product to your Woocommerce shop from eBay or Aliexpress. You can filter products by price, producer quality, and popularity to find your niche and add them to your shop in a few seconds.

Of course, you must handle the shipping and handling, but you have product photos and descriptions copied from producer pages. You save tons of time for editing and posting them. You need to modify them.

Y you can also use the Amazon platform and its search, but I suggest using https://www.junglescout.com/ for finding niche products.

In the USA, Amazon is the biggest seller, and over 70% of sales are there. It is a very good source of knowledge.

Jungle Scout: Amazon Seller Software & Product Research Tools for FBA and eCommerce Businesses


Finally Alibaba.com can be also your destination for finding the best niche. The biggest global platform for wholesalers and producers. Frequent searching has to be your habit if you want to find a good niche for your business. Many business owners spent hours online to find out what is popular and what product to start to sell. As a next step, I suggest also to start thinking about a private label to differentiate from others.

alibaba ecommerce niche

eCommerce niche via Yoast SEO features

If you have a WordPress based website, you are lucky. Yoast SEO plugin has a few built-in tools for searching keywords that can direct you to your niche market:

  1. Adwords External
  2. Google Trends
  3. SeoBook where you need to create a free account to search your keywords.

ecommerce niche

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