What to do when your website sales dropped?
You need to start using many tools like price comparison websites or apps.
This is a common question of all online shop owners recently. I wrote about allegro.pl and tablica.pl that were banned for backlinking by Google. There are more examples of such activity and good ones as well – some firms won with Google – like http://www.iai-shop.com/.
In EU there was a little bit different situation than in the USA. Almost 95% of search is driven by Google.
In the USA this number is lower – 65-70% but it looks that American shop owners also noticed the declining number of visitors and as a consequence – lower sales.
I read another story from the US posted on nytimes.com.
Since 2012 the market has changed radically. If you want to keep your sales steady, you have to be active in some price comparison websites.
10 Top Price Comparison Websites
- Google Shopping
- Bing Shopping Campaigns
- Amazon Product Ads
- CamelCamelCamel for Amazon pricing
Price Comparison Apps:
- PricePirates – for eBay and Amazon pricing
- Pricena – for Africa and the Middle East
Best European price comparison sites:
- Idealo ( DE)
- Kelkoo ( UK)
- Shopping.com ( based on eBay)
- Shopzilla (most countries)
- Ceneo.pl ( PL)
- Geizhals ( DE)
- PriceRunner (DE, SE, DK)
- Ceneje ( SL)
- Skapiec (PL)
The Cost of Comparison Shopping Engines
Most CSE’s are going to charge you per click-through or per action. With pay-per-click, sellers pay a set fee or bid each time that a potential customer clicks on that merchant’s link.
In a pay-per-action model, retailers will pay a percentage of the value of a sale made as a result of being listed on the CSE. No one pricing model is a fit for all businesses, so choose which works best for you.
Also, my European customers, online shop owners had to do the same activity. They started using AdWords. The results were not so proficient as they should be. Google claims that 0,3 CTR rate is a good one. But the competition also started to buy it and your CTR rate would drop… you need to change the text of paid advertising more often, it means more money for the agencies, etc… They use price comparison tools heavily.
There are many services to help you boost website sales. Some of them are marketplaces, like Amazon, eBay, Walmart, Target, Allegro, Dawanda, Etsy, etc. When your website sales dropped, you can try different marketplaces and price comparison tools.
You can sell your product everywhere but of course, you need to have tools for managing all of them, inventory, customer communication, and marketing.
ChannelAdvisor is a cloud-based e-commerce platform that allows retailers to share product feeds and optimize merchandise sales. I used work with them on various projects in Procter & Gamble. Their solution can also manage sales through integration with various marketplaces, such as eBay and Amazon, along with digital marketing platforms including Bing, Google, and social media sites.
ChannelAdvisor’s Marketplaces platform enables retail organizations to register, administer and organize product listings on various e-commerce websites and synchronize inventory levels with product demand.