No man is an island, entire of itself every man is a piece of the continent, a part of the main if a clod be washed away by the sea, Europe is the less, as well as if a promontory were, as well as if a manor of thy friends or of thine own were any man’s death diminishes me, because I am involved in mankind and therefore never send to know for whom the bell tolls it tolls for thee. ~ John Donne
It is a great beginning of our understanding what the social network means.
Not only online social network but overall – our family, close friends, friends from school, from work, friends from our societies, people that we meet everyday on the street and on our way to work.
We are connected.
What is the main goal of social network?
1. deeper relationship or
2. better understanding of ourselves and brands
3. building our image or keeping it
4. getting more relations?
I think these are the main goals of being there – in facebook, twitter, goldenline, linkedin, pinterest.com etc.
the question is what our strategy should be in such world
Think about it positively
It can help you in your life by: getting better products, better services, better customers, better knowledge, trusted reviews.
Of course you can feel some manipulation. But you are wise and you will know when it happens.
Not all companies want to spend their money in social network because of time, because of difficulty to maintain the interest.
We have the same problems. On the other hand our clients and friends prefer get better information form time to time.
Maybe your clients would like to get it on quarterly basis for example.
Try to understand their needs and expectations. They will come back to you.
Nobody like spamming.