google hummingbird
(Last Updated On: April 1, 2019)

A couple of days ago Google switched on a new search algorithm, new Google Hummingbird Algorithm, the system it uses to sort through all the information it has when you search and come back with answers.

It was merged together with 15th anniversary of Google.

We love Google for its great search engine, for helping us finding the most relevant information, for collecting so many information globally.

I believe that Google is a great source for education, business and inspiration. It gives equal opportunity for all people with Internet access to the knowledge and information.

Yes, we are in an information age.

Recently I read a couple of post about SEO changes due to Google recent algorithm. It looks like Google finally judges the content value, brand and technical preparedness – not links, backlinks and all SEO hidden activities.

This will change the whole situation.

“Hummingbird” Algorithm

I see it very well on my own websites. It looks that natural search rules, like great content, great meta tags, alt tags and speed of website, are the most important now.

Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or meaning are taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

google hummingbird

I see it – my websites statistics show better data now and are more visible in natural search.

Paid Search – Google Adwords

On the other hand I noticed that Google Adwords take now 6 lines on each page and sidebar.

It looks like it is the very important change and income source for Google.

Let’s see if this recent change has impact on average conversion rate.

We managed a couple of campaigns recently for our clients and we noticed many major changes: more functions and more customization possibilities.