In “How to Make a Landing Page that C.O.N.V.E.R.T.S.”, Beth Morgan offers great tips for the landing page elements that lead to conversion:
How to Make a Landing Page that CONVERTS
C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tiddy Visuals
S = Social Proof
It is a great short explanation that everybody can use and understand.
- Make text you have on your landing page as best as possible through editing, refining, and condensing. Your visitor will give you about 5 seconds before deciding to leave or stay. Your copy must be clear, concise and attention getting.
- Your landing page should engage users.
- Don’t attack. It’s better to delay your “pitch” until visitors are fully engaged than present the call to action before they’re ready for it. This might mean presenting a quick product tour that shows them how they can’t live without your service before asking them to sign up for it.
- Don’t overwhelm visitors with too many choices. Provide a single call to action.
- Consider that you might be neglecting to highlight the must-have experience. Why do your most dedicated users come back again and again?
- Do you have promotions or testimonials from well-known clients? Make sure they’re prominently displayed.
- Make sure your landing page and associated ads and keywords accurately represent your value proposition
and many others.
You can have many landing pages. Each of them can potentially convert your user into the customer.
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