Today I read an interesting presentation from Hubspot about sales statistics.
80% of sales require five follow-ups.
63% of people requesting information on your company today will not purchase for at least three months (and 20% will take more than 12 months to buy).
Only 25% of leads are legitimate and should advance to sales.
Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads – simply they sell smarter – check our service
70% of people make purchasing decisions to solve problems. 30% make decisions to gain something.
65% of B2B marketers have not established lead nurturing.
The best times to email prospects are 8 am and 3 pm. But for non-profit it is 6 am at morning.
Tuesday emails have the highest open rate compared to other weekdays. [Source: Experian] I will add also Thursdays and Sundays.
40% of emails are opened on mobile first – where the average mobile screen can only fit 4-7 words max. [Source: ContactMonkey] You need to optimize your email template to different devices. I suggest using MailChimp, GetResponse or any other mailing tool for emailing. They have built-in templates you can easily modify.
Sell smarter is simply linked with a regular analysis of all activities and statistics.